In July 2013 Qubus Hotels chain launched the website r.qubushotel.com. Thanks to the new electronic questionnaire system, guests can leave their opinion after staying in a hotel, in a convenient way. All the feedback from the hotels' visitors helps the chain to make important decisions regarding the development of facilities or implementation of additional improvements for those who travel.
r.qubushotel.com website is intuitional and user- friendly. All the user has to do, is to take 3 simple steps, and oneself will be redirected to electronic questionnaire or portal where one can evaluate the chosen facility. Questionnaires consist of few specific questions, and it takes less than 3 minutes to fill them in.. The website and questionnaire are also available in a mobile version. It means that guests can express their opinion using a smartphone or other mobile devices..
- The feedback which we get from our guests is the most valuable source of knowledge. It draws our attention to essential details for those who travel but also gives us the opportunity to implement changes and improvements requiring their needs- lists Mrs Karolina Serewiś, junior marketing specialist - an example may be occuring questions asking for creating an offer for family, or weekend offer. Our reaction was immediate. We implemented a special offer of a family stay and All Inclusive weekend. It met with a positive guests' response- adds Karolina Serewiś Junior Marketing Specialist.
Hotel guests more and more often make use of the possibility of sharing their opinion on the Internet. The data collected from 3 portals: booking.com, hrs.com and TripAdvisor, show this. In the first quarter of 2013, facilities owned by the chain gathered 511 opinions in total, and 706 in the second quarter.
Qubus Hotel regularly and carefully monitors and analyses guests' opinions, both from the questionnaires , and on the Internet. Feedback is also verified with the help of Secret Guest surveys. Such extensive actions help to acquire the knowledge about many areas of activity of each hotel owned by the chain.
In the opinions of Qubus Hotel guests, most positive are those concerning served food and staff.
- All remarks and comments are important for us, both positive and negative. I would even say, that negative opinions are more essential, because they give us the opportunity to implement further improvements and adjust our offer to our guests' needs.. Concurrently, they help us to detect problems and undertake actions, ensuring the elimination of specific situation, and that it will not occur in the future- assures Karolina - whereas positive comments motivate us to work continuously and are the confirmation that we do our job the best we can- summarises Karolina.
Qubus Hotel has 14 business facilities 3* and 4*. The chain has been offering guests the best quality service for already 17 years. In March 2013 the new website of Qubus Hotel has been launched. Thanks to it the guests can benefit from user-friendly, fast and safe on-line booking.